Market Street Design Plan 1967
Market Street Design Plan 1967

Market Street Design Plan 1967

This may have never seen the light of day since 1967 when it was introduced. It is the Market Street Design Plan Summary Report, November 6, 1967

It was prepared for The City and County of San Francisco, mayor John Shelly,

the Board of Supervisors including Leo McCarthy, Peter Tamaras, Joe Beeman, William Blake, Roger Boas, Joseph Casey, Terry Francois (4th street bridge named after), John Ertola, Jack Morrison, Kevin O’Shea and Dorothy von Beroldingen, the San Francisco Art Commission which includes two prominent names, Harold Zellerbach (auditorium) and Jean Coblenz, the San Francisco City Planning Commission, The Public Utilities Commission and the Transit task Force

This is the primary design plan for Mid Market in 1967. Had this gone through, Mid market would be very very different today, most notably, an Urban University dead center in Mid Market between 6th and 8th, from Market street all the way to Harrison. Also planned were office/residential apartments on market Street from 8th to Gough. Civic Center Plaza was to be called “Fulton Mall”, a new cable car line on Jones, and the entire lower Tenderloin was to be an entertainment/hotel district

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all of these images are photos from the original design plan (a large pamphlet) available at the San Francisco Public Library History Center, 6th Floor. You cannot check these items out and are limited in the number of photos you can take. But you can still see and read most of this if you click through to Flickr and go full size. This is just the first part of the entire plan, the first few pages and basically a summary

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